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About Brad Bischoff

Brad Bischoff

My motivation to help people and my growing interest in the intricacies of the human body have lead me to the Profession of personal training. As a personal trainer, I began applying the knowledge I obtained through my college degree and found myself becoming more and more frustrated with the lack of results I was getting with my clients. My frustration occurred when trying to improve each and every clients “flexibility” as well as reduce the pain in which a few had come to me with. Unable to find the answers I was looking for, I was forced to turn to alternative educative sources. I started looking for classes and certification that took a more scientific and biomechanical approach to the understanding of the body. It was in my search that I found MAT.

Muscle Activation Technique (MAT) has allowed me to achieve the results I wasn’t getting through the practical use of my college education. Through MAT I now understand the importance of a proper assessment before beginning any type of physical activity. I no longer am concerned with what people can do initially because to me it is much more important to know what you cannot do. I now feel like I am helping people reach their goal of health rather than adding more dysfunction to their bodies.

Learn more about Muscle Activation Technique


  • B.S. Exercise Science and Sports Medicine, University of Louisville


  • National Strength and Conditioning Association
  • Certified Strength and Conditioning Specialist
  • MATCS-Muscle Activation Techniques Certified Specialist
  • American Red Cross CPR
Brad Bischoff owner of Louisville's Science Fitness